VERT
storefrontCatalog and certificates of analysis open to browse. An account is needed only at checkout.
The headache
The store launched fully gated: no account, no products. That wall kept the front of the site from doing its job.
In the way: A sign-in wall turns away people who only want to look.
The fix: The catalog is open. An account is asked for only at checkout.
In the way: Buyers check the certificate before the price.
The fix: Product pages link their certificate of analysis where posted, offer to send it where not, and the certificates have their own library.
In the way: A catalog changes often.
The fix: Products are managed from an admin, no developer needed.
A brand storefront with an open catalog; the account shows up only at checkout. Certificates of analysis sit next to the price, not behind a sign-in. Moving the wall from browsing to ordering let the front of the site do its job.
Up close
The look, and why
Warm paper, #f4efe6, against #232019, in Cormorant Garamond at 300, with no second face: one serif from the 80px headline to the 9px caption. A catalog is read, not scanned, so type sits at reading size with lots of air. Storefront, catalog, certificate library and account area share two tones, so nothing competes with the product.
What does your website need to do?
Send the details. I’ll reply with questions.